Bump Day?

Can I just say right now that I hate the popularization of the word "bump" to indicate pregnancy? I guess I can.

This has to be begging for a lawsuit. Wednesday, May 21st, Baskin Robins is celebrating "Bump Day" with a free 3oz soft-serve cone for expectant mothers with this coupon. Their site says it is for expectant mothers only.

Are they going to question any woman who tries to claim it without a readily-apparent "bump"?